We help travel & hospitality businesses stand out in today’s digital landscape.
We provide advisory and hands-on support across digital product strategy, User Experience & User Interface design, engineering guidance, travel technology, supplier ecosystems, digitalization and AI adoption — shaped by deep industry expertise.
Our perspective spans both the customer-facing and business-side layers of travel — across online travel agencies and booking platforms, airlines and private aviation, hotels and resorts, cruise, destination management companies and tour operators.
Since 2019 our advisory and delivery work has covered 100+ product, design, technology and engineering engagements across B2B and B2C businesses — spanning product definition, UX/UI design, supplier/API integration, booking journey improvement, and platform planning and delivery support.
Led by Mikael Danielian, a travel and hospitality product, design and commercial specialist with 20+ years of experience across digital products, booking platforms, hospitality, tourism and travel technology — including founder and product leadership roles in several industry ventures.
The work is supported by a senior advisory network with decades of leadership experience across leading international travel and hospitality brands, travel technology companies, and tourism institutions.
“We provide practical, travel-native guidance rather than generic digital consulting — grounded in how travel products are sold, booked, supplied, operated and experienced.”
Founder · Product, User Experience, TravelTech & Supplier Ecosystems
Senior Advisor · Hospitality, Travel Distribution & Commercial Strategy
Senior Advisor · AI, Digitalization, Engineering & API Connectivity
Cyprus-headquartered, with registered entities and partner presence across Armenia, the United States and Croatia, the advisory brings experience and client work across 22+ countries and four continents — supported by cross-cultural collaboration and communication across five languages.
Contact Form
Strategic Engineering Partner
Additional engineering capacity for selected engagements.
Services shaped around sector challenges — built for businesses, startups and organizations that need deep, travel-specific expertise. Each service reflects hands-on experience and recurring project patterns — kept current with where travel technology, AI and customer behavior are heading, not just what worked in the past.
Design and improve search, selection, inquiry, checkout and booking journeys around target audience behavior so your potential customers move from interest to purchasing action with more clarity and confidence.
Define clear product and service logic, phased scope, customer and partner journeys, requirements and priorities — so it can be understood, scoped with more clarity before or during design and development.
Manage supplier and vendor selection, structure API integration flows and deliver integrations across GDS, aggregators, bedbanks, channel managers, PMS and other connected travel & hospitality technology.
Modernize online product and service presentation, inquiry paths, booking flows and operational processes — creating strong visibility, efficient customer, partner and internal workflows, and practical AI adoption.
Fractional Product, Experience & TravelTech Leadership
Ongoing senior guidance across product definition, UX/UI and customer experience, booking journeys, travel technology, supplier and vendor selection, digitalization, AI adoption, engineering coordination and delivery support — for founders, leadership and businesses without the need to hire a full-time executive.
“Senior leadership, part-time — when you need CPO, UX, and TravelTech expertise but aren't ready for a full-time hire.”
Available as Fractional:
· CPO / Head of Product
· Head of UX/UI & CX
· Head of TravelTech
· Delivery / Engineering Lead
Each capability is refined through accumulated knowledge from years of practical work, testing and improvement across industry engagements — not only how to design, define, structure or integrate, but how these disciplines produce stronger results specifically in the travel and hospitality sector.
This includes traveler and guest behavior, decision-making patterns, trust signals and action triggers, booking flows, information hierarchy and structure, supplier and payment dependencies, and operational workflows — all the practical know-how that makes journeys easier to understand, options to choose and bookings to complete.
Define product logic, scope, user stories and scenarios, requirements and priorities before design or development starts — or when an existing product needs clearer structure.
Turn ideas into structured products, roadmaps and requirements.
Structure and present information about rooms, fares, cabins, packages, inclusions, prices and policies clearly, so customers can evaluate options quickly and with confidence.
Make digital offers easier to understand, compare and select.
Map, analyze and correct search, selection, inquiry, checkout and booking flows by reducing friction, fixing missing logic, clarifying unclear steps and creating clearer action paths.
Help your users move confidently from interest to booking.
Create visually strong and conversion-focused UX/UI designs through modern workflows and deep expertise in booking flows, portals, mobile journeys and complex interfaces.
Make booking journeys easier to understand, use and build.
Analyze supplier APIs across content, rates, availability, booking, payments and operational logic to map effective integration flows and define implementation-ready requirements.
Turn complexity into structured product and development logic.
Identify where digital tools and AI can improve CX, operations, content, sales, marketing, and internal workflows — then define practical priorities, use cases and adoption steps.
Turn digital and AI opportunities into a clear, realistic action plan.
We focus exclusively on companies across the travel and hospitality sector because this is where we deliver the strongest value — and where our experience is rooted.
We speak the same language as our clients: we understand their business models, terminology, supplier relationships, operational workflows and customer journeys, including the details and nuances behind them. This is our native environment.
· Booking Platforms & OTAs
· Airlines & Aviation Businesses
· Cruise Companies & Sellers
· Hotels, Resorts & Hospitality Groups
· Travel Agencies, DMCs & TMCs
· Short-Term Rental Marketplaces
· Tours & Activities Operators
· TravelTech Startups & Founders
· Agencies & Development Teams
· Consulting & Advisory Teams
“Mikael is an exceptional travel industry professional — responsible, knowledgeable and highly focused on the business. Our joint projects were always very productive and successful for all parties, supported by his understanding of travel technology, partners and digital product work. I would gladly give him my strongest recommendation.”
“Mikael led a complex integration project for us with strong ownership, structure and professionalism. He helped our team better understand the integration logic, commercial nuances, operational workflows and certification requirements, while keeping the collaboration smooth, reliable and moving forward throughout the process.”
“Mikael stood out. He engaged with the product vision, the team and the work with real responsibility. The collaboration brought careful thinking around design decisions and overall product direction, with detailed designs, prototypes and explanations. The work went beyond task delivery and added strong UX, CX and product thinking.”
“Mikael is a reliable and professional partner with a strong can-do attitude. Even during a turbulent period for the travel industry, he kept the work focused, structured and moving forward. His commitment, clarity and drive to keep innovating made the collaboration valuable and productive. Keep up the good work and don't stop innovating!”
“Mike has vision and creates opportunities through a strong combination of technical and commercial skills. He has a proven track record of transforming strategy into an actionable plan and executing it with his team. Working with him and his team for more than three years has been a pleasure, and I look forward to continuing the collaboration.”
“Mikael and his team brought strong professionalism, vision and determination to get the job done — and done well. His understanding of the complex travel industry, combined with his eye for detail, work ethic and ability to keep the team focused on delivery, helped us achieve amazing results. He brings real ownership, and I can’t recommend him more highly.”
Selected product, UX, platform and advisory public work across travel, hospitality and technology environments. From early product definition and booking journey design to supplier logic, platform readiness, interface structure and delivery support.
Product, UX/UI, booking logic and supplier orchestration work for a multi-service travel platform covering flights, rail, hotels, transfers, car rentals and activities — including 50+ integrations, itinerary building, booking flows and post-booking journeys.
If your product, platform, booking journey, supplier setup or digital transformation work needs clearer structure, we can help define the right next step.
Start a Conversation
