Founder-led advisory supported by senior sector specialists across travel, hospitality, tourism, technology, aviation, commercial strategy and customer experience.
Clients work directly with Mikael throughout the engagement. Senior advisors are involved selectively when their experience can strengthen the strategic perspective, market understanding or sector validation around a specific project need.
Founder · Product, User Experience, TravelTech & Supplier Ecosystems
Mikael Danielian is a travel and hospitality product, UX and commercial specialist with 20+ years of experience across digital products, booking platforms, hospitality, tourism and travel technology.
His work combines founder-level product ownership, UX/UI direction, supplier and API logic, commercial understanding and hands-on delivery experience across travel platforms, airlines, hospitality businesses, DMCs, tour operators and technology teams.
This background allows the advisory to connect business goals, customer experience, product logic, supplier realities and implementation decisions in a practical, travel-native way.
Today Mikael leads the travel and hospitality verticals at Civitta Armenia. He is the co-founder of Trazler - a genuine all-in-one trip planning platform, and the founder of MorningHotels - hotels and resorts breakfasts discovery platform.
Senior advisors bring additional sector perspective when their experience can strengthen a specific project, decision or market challenge.
Senior Advisor · Hospitality, Travel Distribution & Commercial Strategy
Ninoslav Vidović is a senior hospitality and travel commercial leader with extensive experience across hotel development, revenue, distribution, sales, marketing and destination positioning.
His background includes leadership roles with international hotel groups, resort properties, travel companies and tourism organizations across Central and Eastern Europe and the Middle East.
As a senior advisor, he brings operator-side and commercial hospitality perspective into advisory work — helping strengthen decisions around hotel positioning, distribution strategy, revenue logic, travel product fit, market development and commercially effective hospitality experiences.
Ninoslav is the director of development at Wyndham Hotels & Resorts.
Senior Advisor · AI, Digitalization, Engineering & API Connectivity
Hakob Sharabkhanyan is a technology, AI and engineering leader with experience across digital transformation, software delivery, infrastructure, large-scale modernization projects and AI adoption.
His background includes leadership roles at Civitta and HackTech, with work across technical strategy, product engineering, digital platforms and long-term client partnerships. He brings practical technology perspective into advisory work — helping strengthen decisions around AI use cases, digitalization, API connectivity, engineering feasibility and implementation approach.
His involvement supports projects where product, customer experience and business goals need to be matched with realistic technology decisions and strong engineering execution.
Hakob is the principal partner at Civitta Armenia.
Senior Advisor · Tourism Development, Education & Statistics
Hmayak Danielyan is a tourism educator and digital tourism content specialist with long-standing experience across destination presentation, cultural heritage content, tourism technology and travel education.
Since 2012, he has taught at the Department of Tourism and Tourism Service at the European University of Armenia, where he has served as Head of Department since 2022. His academic and professional work covers tour development, destination evaluation, tourism product organization and cultural destination presentation.
As a senior advisor, he brings academic, cultural and destination-development perspective into advisory work — helping strengthen projects where travel products, destinations, digital content and tourism experiences need deeper sector and heritage understanding.
Senior expertise, brought in selectively where it adds the most value.
Our advisory model gives clients fast, direct access to founder-led guidance and senior sector perspective — without the delays and costs of going through long hiring cycles, building large fixed teams, committing too early to roles that may not yet be clearly defined, or the distance often created by generic consultancies and agencies.
It brings together a senior advisory team with 100+ years of combined niche experience across travel, hospitality, tourism, technology, aviation, commercial strategy and customer experience — expertise that would usually be difficult, slow and expensive to access through standard hiring or traditional consulting routes.
“The right expertise can be brought in quickly and selectively where and when it is most relevant — keeping decisions and work moving forward while keeping the engagement focused, senior and specific to the challenge.”
Discuss your product, platform, booking journey, supplier setup or digital transformation challenge directly with Mikael.
Start a ConversationSelected product, UX, platform and advisory public work across travel, hospitality and technology environments. From early product definition and booking journey design to supplier logic, platform readiness, interface structure and delivery support.
Product, UX/UI and delivery support for an airline booking experience, including flight search, fare selection, passenger details, seat selection, ancillaries, booking logic and post-booking flows.
Since 2019 our advisory and delivery work has covered 100+ product, design, technology and engineering engagements across B2B and B2C businesses — spanning product definition, UX/UI design, supplier/API integration, booking journey improvement, and platform planning and delivery support.
